Special Effects
The sky IS the limit with todays technologies. From Flash animation web site introductions to full interactive animated web sites, intranets and multimedia presentations.

Speed
The download time of the site is very important. If it takes a viewer too long for their browser to be able to view your site; they may get impatient and browse elsewhere.

Navigation
The more user friendly your site is, the more comfortable your viewers will be. If your site is properly planned with easy-to-follow navigation, your viewers will have no trouble finding the information they are looking for on your site.

Functionality
What do you want your site to do? Interactivity is one of the greatest abilities of the web today. You can have searchable databases, e-mail auto responders, bulletin boards, response forms, on-line registration and more. You name it and it most likely can be done.

Internet Marketing
The old philosophy of "Build and they shall come" no longer holds true on the World Wide Web. Today with the millions of web sites out there it is crucial to market your presence on both the web and in all your printer promotional materials.

Search Engines
One of the first steps is to have your web address and description listed on all the major search engines. But this isn't enough. To maintain a presence in the top percentile, your search engines' listings must be maintained regularly to prevent your presence being slipped to the bottom of the list.

Link Exchanges
A resourceful method of gaining visitors is to exchange links with others in your industry. You then gain from all of their marketing as well as your own.

Dictionary of Useful Web Jargon